Privacy Policy

1. Introduction

Latigo Health, Inc. ("Latigo," "we," "us," or "our") operates the Latigo animal management platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

Note: This privacy policy is provided for informational purposes. We recommend consulting with a legal professional to ensure compliance with all applicable laws in your jurisdiction.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, password, and profile information when you create an account.
• Organization Information: Business name, address, and contact details for facilities and organizations you create or manage.
• Animal Records: Information about animals including names, species, breeds, health records, photos, documents, and care notes.
• Payment Information: Billing details processed securely through Stripe. We do not store complete credit card numbers on our servers.
• Communications: Messages, support requests, and feedback you send us.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent, and actions taken within the Service.
• Device Information: Browser type, operating system, device identifiers, and IP address.
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience. See Section 8 for details.
• Location Data: Approximate location based on IP address for weather features and service optimization.

2.3 Information from Third Parties

• Authentication Providers: If you sign in with Google, Apple, or Facebook, we receive your name, email, and profile picture from those services.
• Payment Processors: Stripe provides us with transaction confirmations and subscription status.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Process transactions and send related information
• Send administrative messages, updates, and security alerts
• Respond to your comments, questions, and support requests
• Analyze usage patterns to improve features and user experience
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations
• Power AI features to provide insights about animal care (with your consent)

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers

We work with third-party companies to provide the Service:

• Google Firebase: Authentication, database, and file storage
• Stripe: Payment processing
• OpenWeather: Weather data for facility management
• Anthropic: AI-powered features and insights
• Google Analytics: Usage analytics (with your consent)
• Sentry: Error monitoring and performance tracking

4.2 With Your Consent

We share information with your explicit consent, such as when you invite team members to your organization, share animal records with veterinarians, or make adoption listings public.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, privacy, safety, or property.

4.4 Business Transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We also retain information as necessary to:

• Comply with legal obligations (e.g., tax records for 7 years)
• Resolve disputes and enforce our agreements
• Maintain business records for audit purposes

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law. Animal records may be retained longer if shared with other users who still have access.

6. Your Rights

Depending on your location, you may have the following rights:

6.1 General Rights

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a structured, machine-readable format
• Withdrawal of Consent: Withdraw consent for optional processing

6.2 GDPR Rights (EU/EEA Users)

Under the General Data Protection Regulation, you also have the right to:

• Object to processing based on legitimate interests
• Restrict processing in certain circumstances
• Not be subject to automated decision-making
• Lodge a complaint with a supervisory authority

6.3 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@latigohealth.com. We will respond to your request within 30 days.

7. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the CCPA:

• Right to Know: Request disclosure of what personal information we collect, use, disclose, and sell.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: We do not sell personal information. If this changes, you will have the right to opt-out.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To make a request, contact us at privacy@latigohealth.com. We may ask you to verify your identity before processing your request.

8. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

8.1 Necessary Cookies

Required for the Service to function properly, including authentication and security. These cannot be disabled.

8.2 Functional Cookies

Remember your preferences, such as language and theme settings. You can disable these in your browser settings.

8.3 Analytics Cookies

Help us understand how you use the Service so we can improve it. These are only enabled with your consent. We use Google Analytics for this purpose.

8.4 Managing Cookies

You can manage your cookie preferences through the cookie consent banner that appears when you first visit our site, or through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

9. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@latigohealth.com, and we will delete such information.

10. Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/HTTPS) and at rest
• Secure authentication with Firebase Auth
• Role-based access controls
• Regular security audits and monitoring
• Employee training on data protection

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States where our service providers (Google Cloud, Stripe, Anthropic) operate.

For transfers from the EU/EEA, we rely on Standard Contractual Clauses approved by the European Commission. By using the Service, you consent to these international transfers.

12. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top
• Sending an email notification for significant changes

Your continued use of the Service after any changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

For GDPR-related inquiries, you may also contact our Data Protection Officer at dpo@latigohealth.com.